SHIFTING AESTHETIC EXPECTATIONS ...

I love to imagine the design potential in everything I see around me. I am enthralled by the minute details of a project, or the subtleties that make a design great. I pay an inordinate amount of attention to things like color scheme, symmetry, website org charts and navigability. I spend my waking hours frolicking in the magical lands of Photoshop and InDesign. My computer and I have fused into a single sentient being. In other words ... I am a designer.

I have been involved in design and marketing in a professional capacity for over nine years. After many moons in the corporate world, it was finally time to kick down the cubicle walls. Today I tend a garden of small and medium-sized businesses - providing creative support for projects regardless of the size.

I see many small and medium-sized business owners that don’t believe they are big enough to merit a strong brand. They worry that they don’t have enough knowledge to come up with interesting marketing pieces, or are convinced that they don’t have the budget for a professional website. My goal is to prove them wrong.

I work with these clients to determine their immediate needs, goals and target audience. Then we find a unique way to retain the essence of their business while promoting a professional appearance across all marketing channels. I appreciate the opportunity to work with new clients and shape (or reshape) their materials into marketing pieces they are proud to share.

Please contact me today to discuss your creative projects or to get more information on the creative process of Paradigm Design. Together we will get your design groove on.

-- MARCELLASMITH


 

Clients
Say

"I've had the pleasure of working with Marcie on several projects and have the highest opinion of her work ethic and her abilities. Marcie is very reliable and most punctual. She's organized and detailed oriented, which are key attributes when working on small or large scale projects. Besides, she's very creative and talented. Marcie designed the website for my book and she captured exactly what I wanted to do. Not only was she responsible for setting up the website, but she came up with the design, helped me organized the different sections, suggested content and included many interesting and useful features to the site. In addition, Marcie did the interior design of my book with great results. Again, her detailed approach was most helpful. She had valuable insights into the types of fonts, margins, lay out, etc. Marcie also did the electronic version of my book and uploaded it to several ebook stores. And finally, Marcie designed the logo for my publishing company and I find the logo to be very attractive and exactly what I had in mind. I couldn't be more pleased with Marcie's approach to my projects and her tireless professional efforts. I highly recommend her."

-- Marcela Méndez | Author

 

Clients
Say

"Marcie is a dedicated designer that delivers 110% on projects. Her design style adds to every project she delivers. Her work is on time and she consistently exceeds expectations. Her detail orientation and organizational skills make her a valued asset to our organization. The straight-forward style Marcie possesses keeps projects on time and within budget."

-- Stephanie Sorensen | Marcom Manager, Heidelberg Engineering

 

Clients
Say

"Originally, I created my own online writing portfolio to help support my writing and editing business. The website was functional, but it was plain, clunky and  just not professional. I couldn’t be happier with the website makeover Marcie did for me. From the very beginning of the process, she listened carefully to my ideas and we worked together to map out a new and better website. I am so thrilled with the results on every level. The website looks much better, functions much better and, overall, helps me present a polished, professional face to current and potential clients. Marcie even helped me redevelop my logo, and I love it. For the first time, I have a website that makes me proud. Many, many thanks!"

-- Jessica Bennett | Owner, Endeavor Writing

 

Clients
Say

"When I first saw my girlfriend's website, I was blown away. It was so unique and matched exactly what she wanted. I had just finished my band's CD and needed art work. I contacted Marcie and she was great. She took took my vague ideas and made sense of them. She had tons of ideas of her own that really tied the whole thing together. When I finally received the finished product I was totally blown away ... again. It was so good that I needed our website to match the awesomeness of the CD art! She took the ball, ran with it, and kicked a field goal too! I love my website. What's great about Marcie it that she will bounce tons of ideas off you but will never be overly-invested in any of them. She finds a great balance of taking your ideas, refining them and making them better than you hoped for. She's the "George Martin of design" in my book."

-- Philip Smoot | Musician, The Tahiti Shuttle Experiment

 

Clients
Say

"Marcella took our 9 year old yahoo template and created an up-to-date website that shows off our company in a brand new light. She was very patient and worked hard on understanding what we really needed. I would recommend Marcella to any one needing a new web site."

-- Jeff Mudd | Owner, Best Rate Repair